Urban Hub Naples
Urban Hub Naples Graduation Studio, 2012
Bachelor Thesis | ITU,
Faculty of Architecture
First concern of the project was an urban transformation of the port in Napoli which one of the largest in Italy. The main goal of the project is integration of the port and the city. In the siteplan, it is decided to reinforce the existing port industry, in terms of integration.Because Napoli has a large scale port industry which is the major driving force of the city’s economic growth. It is both the invariant of the urban memory. Another integration strategy is installing cinema industry to the site. Cinema is also invariant of cultural memory of both Napoli and Italy. Also it has a huge economic contribution to economy in Italy. Cinema’s double dna; both cultural and economic is other major force of the transformation of the port.
Cinecitta: The Dream Factory
Cinecitta is the largest film and television production facility in continental Europe. It offers fully serviced production and post-production facilities for feature films,television, commercials / advertising, music videos/videoclips and photo shoots. Cinecittà was officially opened on April 28, 1937 by Benito Mussolini. In its first few years the studio produced dozens of historical dramas and propaganda films.
In Italy, film industry is a vital sector of the economy. The result of this is to define the consistency and quality of Italian national cinema in terms of its principle problem: the competition with foreign productions, in particular those of the United States majors, something which, furthermore, represents the fundamental problem of all European cinema.
The vitality of Italian cinema is the very life-force of the entire cinema sector.In spite of the aggressiveness of foreign competition and the decrease in public contributions, nevertheless, the creative and industrial world of Italian cinema has not lowered its defences.
Reinforcing the existing port function is the major idea of the study, so the typology comes from there.
The cinematic organizations of the project is not directy only related with the cinemas final productions and events like festivals.The major concern is to focus on production and industry of cinema..
3.Cinema and Port Industry: Two industries working collaboratively with two integrated production chain
After phase 1 and phase 2, the keyrole of phase 3 is activate and link these two phases. On phase 3, a production line loaded to the site to link the industry of port and cinema.
By the way of that production line two industry can work collaboratively. Then Bragaglia’s work helped to understand and analyze the involved structure of these two industries. Photodynamism of Bragaglia is not a concept but an inspiration to plan the site.